Advertising
Advertising is the process of informing and influencing the mass through oral or visual messages, to buy or avail various products or services. A particular service or product is advertised in order to build awareness among the potential buyers. The most popular medium for the purpose of advertising happens to be T.V., websites, newspapers, radio, magazines, hoardings, bill-boards etc. Following the ever-changing social behavior and trends and of course the economic liberalization, the advertising industry witnessed rapid development in the past few decades.
Major aspect of mass communication, advertising is a service industry associated with brand-building through the effective means of communication. It is all about creating a demand for a particular service or product, aware the people about the same, promote the marketing system and thereby boost up the economic growth. Advertising serves as an integral part of marketing.
A major and significant role is played by the advertising industry in today’s competitive world. Advertising as a Career Option is definitely prosperous and glamorous and challenging for sure with the opening of large number of agencies. Be it the companies, the religious or voluntary organizations or the personalities, brands, products or services, advertising is definitely used in some form or the other for communicating with the target audience. It is the process of building a relationship between the consumer and the product; it is a means to inform and educate the mass, promote products and services and optimize the process of sale. With a very high pay package, fame and glamour, it is an ideal profession for someone with a creative bent of mind.
Several new areas are coming up and developing in advertising, thereby creating job opportunities or many. Whether it is areas like event management wherein events are managed and marketed or image management where profiles of organization or individuals are projected or internet marketing targeting a particular section of people, a Career in Advertising is surely challenging and most sought after these days!
Advertising- Eligibility Criteria
Many of the advertising agencies in India recruit advertising personnel having a qualification in formal management or mass communication or advertising. For jobs in market research, media planning and client servicing, preference is given to the MBA holders.
The minimum eligibility criterion for pursuing post graduation in advertising, one must possess a graduation degree from a recognized university, in any discipline with at least 50% marks. Admission to advertising programs is based on an entrance examination followed by an interview. Some institutes of advertising in India also provide BA courses in advertising. Students to this course need to qualify their 12th standard.
Advertising- Skills and Attributes
In order to pursue a successful career in advertising, some basic qualities such as flair for writing, creativity, the capability to translate different types of ideas into the visual format, etc are a must-have. One must possess an insight into the wants, need and interests of people from different background and culture. Some other essential skills and attributes required for a flourishing career in advertising are the ability to work in a team, the physical and most importantly the mental strength to take criticism and withstand high pressure. One should be sociable and must possess a calm temperament. The media and the market researchers must have the capacity to analyze things and think logically. People in the creative field of advertising should be able to make the advertisement very appealing to people.
Advertising- Areas of Work
An assortment of interesting and lucrative career options is offered in the field of Advertising, in India. Jobs in the advertising industry can be broadly classified into executive jobs and creative jobs. Executive jobs consist of Client Servicing, Media Research and Market Research while in case of the creative sections there are scope for being copywriters, visualizers, scriptwriters, typographers, photographers etc.
The executive section in advertising takes care of the needs of the clients, locates new business, maintains and retains the existing business, chooses the appropriate media and media personnel, look after the timing and placement of advertisements, negotiate with bodies in various financial deals. Creative department on the other hand prepares copies of advertisement and visualizes the exact needs of the client.
In many cases the advertising section is seen to be handled by numerous advertising agencies in India. The large companies have their own individual departments for handling specialized areas such as market research, video production, film etc. 3 basic purposes are served by Advertising
Sales Promotion: Persuade the people for buying particular services and products
Public Relations: Create a positive image about the company in the mind of the people
Education: Influence the social attitude in matters related to general concern or informs the mass about various welfare schemes by taking recourse to public interest campaigns by the private organizations or the government
The major areas of work in the advertising industry are-
- Client Servicing
- Market Research
- Media Department
- Creative Department
- Production
- Photography
- Exhibition and Event Management
- Television and Film
- Promotion and Direct Marketing
Advertising- Career Prospects India
When it comes to advertising the career opportunities are many. Large number of openings are their-
-In the private advertising agencies
-Different advertising departments in the public and private sector companies
-In several media houses
-In the advertising sections of journals, magazines, newspapers
-In the commercial sections of television or radio
-In market research organizations etc
Advertising Institutes in India
Saraswati Music College
A-1/226, safdarjung enclave, New Delhi-110029
Ph: 26105611, 26167922
Fax: 26194545
Email: katharsys_saraswati@yahoo.com
Jamia Millia Islamia University
Maulana Mohammed Ali Jauhar Marg
New Delhi -110 025
Phone: +91 11 2698 7285, +91 11 2698 6812, +91 11 2698 6813
Fax: +91 11 2698 6811
Email: contact@ajkmcrc.org
Indian Institute of Mass Communication (IIMC)
JNU new campus,
Aruna Asif Ali Marg,
New Delhi – 110067, India
Phone: 91-011-26741268, 26742920/60
Fax: 91-011-26741268
E-mail: pbapaiah@yahoo.com
Mudra Institute of Communication (MICA)
Shela, Ahmedabad – 380 058, Gujarat, India
Phone: +91 2717 308250, Fax: +91 2717 308349
Fax: 95 2717 308349
National Institutes of Advertising
NiA Campus
9, Institutional Area, Lodhi Road
New Delhi-110003
Phone: 91- 11- 656 564 90/91/92, 9871565565
Email: admissions@niaindia.org
Asian Academy of Film & Television
Marwah Studios Complex
FC-14/15, Film City, Sector-16A
Noida-201301
Uttar Pradesh
Phone: 95120-2515254, 2515255, 2515256.
Fax: 95120-2515246.
E-mail: help@aaft.com
Amity School of Journalism & Communication
Amity Campus, Sector 44
Noida- 201303
Phone: 26569050, 2653047
Wigan & Leigh College
1001-1005,
Ansal Tower,
38, Nehru Place,
New Delhi 110019
Phone No: 011-41617053/4/5/6, 9818479333
Email: delhi@wiganindia.org
Times School of Journalism
Times Centre for Media Studies,
10 Darya Ganj, New Delhi 110002
University of Delhi
University Road, Delhi 110 00
Phone South Campus: 011-24119832
Phone North Campus: 011-2766709, 27667011, 27667190
Fax: 011-27667049
Sardar Patel College of Communication & Management
Kasturba Gandhi Marg,
New Delhi-110001
Phone: 23389942
Academy 18 networks Ltd
Contact Information:
Studio 18, India Pvt. Ltd,8,
Balaji Estate,
Guru Ravi Das Marg, Kalkaji, New Delhi 110019
Ph 26225901-06
Indira Gandhi National Open University
Maidan Garhi, New Delhi
Phone: 2685924- 25-27
Kamla Nehru College, DU
(W), Khel Gaon Marg,
New Delhi-110017
Phone: 26494881, 26490061
EMPI Institute of Advertising & Communication
CSKM Educational Complex, Satbari, Mehrauli
New Delhi -110030, Phone: 26805090, 26804210
South Delhi Polytechnic for Women
Lajpat Nagar- IV, New Delhi – 110024
Phones (Office): 26294833, 26294836, 26482298
Fax No. : 011-26474425
E-mail: polytech@nda.vsnl.net.in
Sir Aurobindo Institute Of Mass Communication
Sir Aurobindo Marg, Near IIT,New Delhi 110016,
Phone: 26524798, 26567863
YMCA Centre for Mass Media
Jai Singh Road, New Delhi-110001
Telephone: 0091-11-23361915, 3746668
Fax: 0091-11-23746035
E-mail: ymcand@del3.vsnl.net.in
International Institute of Mass Media
B-50, South Extension – I, New Delhi – 110049
Phone: 011-2465 4512, 2465 4514, 2462 6660
Fax: 011-2462 6670
E-mail: coordinator@iimmdelhi.com
Institute of Mass Communication
Press Corner, Manipal – 576 104, Karnataka
Phone: 91 820 2571901/03
Fax: +91 820 2571902
E-mail:office.mic@manipal.edu
The Advertising Academy
BE-303, Ist Floor,Hari Nagar,
New Delhi 110064,
Phone: 25136068
