Brand management is the process of identifying and managing the many marketing techniques and processes for a particular service, product and brand. It is used has a tool to increase the value of the product or brand in the market. An individual aspiring to make a career in Brand Management needs to be aware of the principles of brand management that is the various Trademark Laws. He must be aware of the varied market trends and should have the ability of man management. The key to success as a brand manager is practical thinking and always being on the toes.

The individual is also required to present in the market, the benefits of the product along with the company’s image. He is required to deal with many brands at the same time as for instance economy brand, fighting brand, premium brand, corporate brand, individual brand, brand extension, family brand, private branding etc. In any and almost every business company of organization, brand management plays a broad and significant role. These days online brand management is also available. Hence there lies great career option for individuals in the field of brand management.

A Brand Management Career highlights the many benefits of identifying the significance of the brand manager whose job is to recognize brands, which would cater to the consumers and thereby come up with different marketing strategies for establishing those brands in the market. This process also includes the analysis of the major competitive brands present in the market, understand the requirements of the consumers and devise promotional tools that would highlight the USP that is the unique selling propositions of those particular brands.

Eligibility and Courses

There are several institutes in India that conducts many programs in Brand Management. The programs are usually provided at the post graduation level like Master of Business Administration (MBA) in Brand Management. The courses aim at teaching the individuals about the principles of brand management, analysis of market trend, value of a brand manager, consumer demand, brand launch, brand research,  USP, distribution, brand promotion, brand packaging and marketing etc.

The minimum eligibility criterion for this program is a graduate degree in a relevant discipline from a recognized university. Those who aspire to become brand managers must have an MBA degree in marketing and for pursuing MBA, one need to appear for entrance tests such as MAT (Management Admission Tests), CAT (Common Admission Tests) etc.

The major areas covered by the various courses in Brand Management are:

  • Principles of Brand Management
  • Analysis of the Market Trends
  • Market Research
  • Consumer Demand
  • Market Research
  • Brand Launch and USP
  • Brand Research
  • Brand Promotion
  • Advertisement and Marketing
  • Distribution, Packaging and Marketing of a Brand

Personal Attributes

A career in Brand Management are meant for those high potential individuals who are

  • Well motivated
  • Have the ability to accept huge responsibilities with ease
  • Requires little supervision,
  • Have good communication skills
  • Can travel when required
  • Who can flourish amidst constant change

Career Prospects

After having completed the brand management programs, individuals can go for working as brand development manager or product manager. Pharmaceutical industry, leading manufacturers, mobile companies, insurance companies and many more are always in the look for talented individuals in the field of brand management.

The task of the brand manager revolves essentially around the proper co-ordination with various other sections and departments. The brand manager also happens to be responsible for offering support to the sales teams, divide the brand strategies and deciding on the budget. His functions include formulation, production, packaging of products and services and efficient distribution.

Among the challenging career option, the chance of stagnation in this field is zero almost. In India, renowned companies such as Mahindra and Mahindra, Hindustan Lever, Godrej India, Alkem Pharma, Sun Pharma, Aditya Birla Group, Wipro Consumer Durables, Reliance, Dabur, Kotak Mahindra, Bajaj hire brand management professionals, for the development of their products and services.

Professionals in this field also have a good career prospect outside India. Plethora of job opportunities are there in companies such as Reckitt Benckiser, Unilever, Sara Lee, Procter and Gamble, Mars, Nestle, Novartis, General Mills, Pfizer, Ranbaxy, GSK, Cipla, Vodafone, Cocoa Cola, Pepsi, Aviva Life Insurance etc. The Health Care and the pharmaceutical industries situated abroad have lucrative offers for the brand management personnel.

Institutes in India

Indian Institute of Science and Management
Pundag,
Ranchi – 834004

Indian Institute of Management
Kolkata, Ahmedabad, Bangalore, Lucknow and Indore

Symbiosis Institute of Management Studies
15th Lane,
Prabhat Road,
Pune – 411004

Xavier Institute of Management and Entrepreneurship
Seva Sadan Campus,
3rd Block, Koramangala,
Bangalore – 560034

SP Jain Institute of Management and Research
Munshi Nagar,
Dadabhai Road,
Andheri (West),
Mumbai – 400058

Institute of Management Bhubaneswar
Gyan Vihar,
Rasulgarh,
Bhubaneswar – 751010

Indian Institute of Planning and Management
IIPM Tower, C – 10,
Qutab Institutional Area,
New Delhi – 1100016.

MP Birla Institute of Management
43, Race Course Road,
Bangalore – 560001

Indian Institute of Social Welfare and Business Management
Management House,
College Square (West),
Kolkata – 700073.

Bharatiya Vidya Bhavan
Block FA, Sector III,
Salt Lake,
Kolkata – 700097.
77, Ashutosh Mukherjee Road,
Kolkata – 700025.