Category: Business


Are you planning to travel? Do you have a travel insurance policy? Do you know how a travel insurance policy will help you? Interested to know why do you need it? Read on… A travel insurance policy provides you protection from the moment you depart for your tour till your return back to your place of origin. It eases out any financial problem or other hassles you may encounter during your trip. Your travel agent may help you to get in touch with a company which provides travel insurance. Or, you may be proactive and research on your own- which company to go to and which policy or policies to opt for.

In India, it is advisable not to rely on a travel agent for linking you with a suitable company. Some travel agents themselves try to cover you in the packages they offer but these are not sufficient to meet all you needs during the crisis. The insurance companies in India provide customized solutions to all your travel needs. These policies do not punch a hole in your pocket. On the other hand their services are highly beneficial is ill luck strikes you. So, why take all the tension while you travel? Insure your travel instead.

The travel insurance policy is a type of general insurance policy. You can select a policy which suits you the best. Primarily, you need to keep in view (approximately) how many times you travel per year. If you travel frequently– separate insurance policies with every trip are sheer waste of hard earned money. In most of the policies you are insured for all your trips you take during the year. Thus, you can save money and yet travel safe. This is very economic for you if the travel bug bites you several times a year. If you loose money, are in short of cash, or loose your baggage- you will be compensated by your travel insurance policy. However, there is a limit of 120 days per year. If you travel more than that- a single policy may not be the right choice for you. You need to explore more options to insure your travels.

The travel insurance companies in India believe that people travel to rejuvenate themselves. They also feel that if the travelers are constantly worried about their safety, cash, baggage and so on- the fun of the trip is half spoilt. Once you insure your travel you need not miss out any fun on your travel worrying about your luggage. Once you settle on your policy you may need to pay a premium monthly, quarterly, half yearly, or one time. Then, you can take as many trips as you desire. You are safeguarded in case you meet with any accident, delay, mishap, loss or theft.

There are add-on facilities in these policies for your family members or dependents. In India, a maximum of four children below the age of 18 are entitled to get the benefits of travel insurance if they travel with an adult who is insured.

In the advanced nations also there are hazards like mugging, hijacking, theft, flight delays, hospitalization, and so on. There are anti-social elements spread globally to make your vacation a nightmare. Well, this will not be the case if you are meticulous enough and travel with a travel insurance policy.

The people of India are realizing the benefits of traveling to various destinations without tension. Therefore, the travel insurance industry in India is booming. Almost all the insurance companies are trying to overtake their rivals in expanding clientele in this segment. You have a plethora of travel policy options but you need to use your ingenuity to select the best one for you. It is not a difficult task once you are into action. The travel insurance companies of India will facilitate you to accomplish your voyage with good luck.

Travel Insurance Policies in India:

  • Apollo DKV Insurance Co. Ltd.

Easy Travel- Family

Easy Travel- Individual- Easy Travel- Senior Citizen

Easy Travel- Annual Multi Trip

  • Bajaj Allianz General Insurance Co. Ltd.

Swadesh Yatra

Travel Companion

Travel Assist

Travel Asia

Travel Elite

  • Cholamandalam MS General Insurance Co. Ltd.

Chola Travel Insurance- Multi Trip

Chola Travel Insurnce- Individual

  • · HDFC ERGO General Insurance Co. Ltd

International Business Travel Policy

Domestic Travel Insurance

Annual multi-trip Business Travel Policy

  • ICICI Lombard General Insurance Co. Ltd.

Student Mediclaim Insurance

Domestic Travel Insurance

Travel Insurance

  • IFFCO TOKIO General Insurance Co. Ltd.

Travel Insurance

  • National Insurance Co. Ltd.

Overseas Mediclaim

Baggage Policy

  • Reliance General Insurance Co. Ltd.

Reliance Trace Care Insurance- Asia

Reliance Travel Care Insurance- Student

Reliance Travel Care Insurance- Individual

Pravasi Bhartiya Bima

  • Royal Sundaram Alliance Insurance Co. Ltd.

Travel Insurance

  • ·Star Health & Allied Insurance Co. Ltd.

Travel Insurance- Ifamily

Travel Insurance- Individual

Travel Insurance- ICorporate

Travel Insurance- Istudent

· TATA AIG General Insurance Co. Ltd.

Asia Travel Guard

Domestic Travel Guard

Travel Guard

Student Guard

  • The New India Assurance Co. Ltd.

Baggage Insurance

Overseas Mediclaim Policy

  • ·The Oriental Insurance Co. Ltd.

Suhana Safar Domestic Policy

Overseas Mediclaim Business and Holiday

Overseas Mediclaim Employemtn and Study

  • United India Insurance Co. Ltd.

Suhana Safar Policy

Marga Bandhu Policy

Overseas Mediclaim Business and Holiday

Baggage Policy

planning to travel? Do you have a travel insurance policy? Do you know how a travel insurance policy will help you? Interested to know why do you need it? Read on… A travel insurance policy provides you protection from the moment you depart for your our till your return back to your place of origin. It eases out any financial problem or other hassles you may encounter during your trip. Your travel agent may help you to get in touch with a company which provides travel insurance. Or, you may be proactive and research on your own- which company to go to and which policy or policies to opt for.

In India, it is advisable not to rely on a travel agent for linking you with a suitable company. Some travel agents themselves try to cover you in the packages they offer but these are not sufficient to meet all you needs during the crisis. The insurance companies in India provide customized solutions to all your travel needs. These policies do not punch a hole in your pocket. On the other hand their services are highly beneficial is ill luck strikes you. So, why take all the tension while you travel? Insure your travel instead.

The travel insurance policy is a type of general insurance policy. You can select a policy which suits you the best. Primarily, you need to keep in view (approximately) how many times you travel per year. If you travel frequently– separate insurance policies with every trip are sheer waste of hard earned money. In most of the policies you are insured for all your trips you take during the year. Thus, you can save money and yet travel safe. This is very economic for you if the travel bug bites you several times a year. If you loose money, are in short of cash, or loose your baggage- you will be compensated by your travel insurance policy. However, there is a limit of 120 days per year. If you travel more than that- a single policy may not be the right choice for you. You need to explore more options to insure your travels.

The travel insurance companies in India believe that people travel to rejuvenate themselves. They also feel that if the travelers are constantly worried about their safety, cash, baggage and so on- the fun of the trip is half spoilt. Once you insure your travel you need not miss out any fun on your travel worrying about your luggage. Once you settle on your policy you may need to pay a premium monthly, quarterly, half yearly, or one time. Then, you can take as many trips as you desire. You are safeguarded in case you meet with any accident, delay, mishap, loss or theft.

There are add-on facilities in the policies for your family members or dependents. In India, a maximum of four children below the age of 18 are entitled to get the benefits of travel insurance if they travel with an adult who is insured.

In the advanced nations also there are hazards like mugging, hijacking, theft, flight delays, hospitalization, and so on. There are anti-social elements spread globally to make your vacation a nightmare. Well, this will not be the case if you are meticulous enough and travel with a travel insurance policy.

The people of India are realizing the benefits of traveling to various destinations without tension. Therefore, the travel insurance industry in India is booming. Almost all the insurance companies are trying to overtake their rivals in expanding clientele in this segment. You have a plethora of travel policy options but you need to use your ingenuity to select the best one for you. It is not a difficult task once you are into action. The travel insurance companies of India will facilitate you to accomplish your voyage with good luck.

Travel Insurance Companies and Policies in India:

· Apollo DKV Insurance Co. Ltd.

Easy Travel- Family

Easy Travel- Individual

Easy Travel- Senior Citizen

Easy Travel- Annual Multi Trip

  • Bajaj Allianz General Insurance Co. Ltd.

Swadesh Yatra

Travel Companion

Travel Assist

Travel Asia

Travel Elite

  • Cholamandalam MS General Insurance Co. Ltd.

Chola Travel Insurance- Multi Trip

Chola Travel Insurnce- Individual

· HDFC ERGO General Insurance Co. Ltd

International Business Travel Policy

Domestic Travel Insurance

Annual multi-trip Business Travel Policy

  • ICICI Lombard General Insurance Co. Ltd.

Student Mediclaim Insurance

Domestic Travel Insurance

Travel Insurance

  • IFFCO TOKIO General Insurance Co. Ltd.

Travel Insurance

· National Insurance Co. Ltd.

Overseas Mediclaim

Baggage Policy

  • Reliance General Insurance Co. Ltd.

Reliance Trace Care Insurance- Asia

Reliance Travel Care Insurance- Student

Reliance Travel Care Insurance- Individual

Pravasi Bhartiya Bima

· Royal Sundaram Alliance Insurance Co. Ltd.

Travel Insurance

· Star Health & Allied Insurance Co. Ltd.

Travel Insurance- Ifamily

Travel Insurance- Individual

Travel Insurance- ICorporate

Travel Insurance- Istudent

· TATA AIG General Insurance Co. Ltd.

Asia Travel Guard

Domestic Travel Guard

Travel Guard

Student Guard

  • The New India Assurance Co. Ltd.

Baggage Insurance

Overseas Mediclaim Policy

· The Oriental Insurance Co. Ltd.

Suhana Safar Domestic Policy

Overseas Mediclaim Business and Holiday

Overseas Mediclaim Employemtn and Study

  • United India Insurance Co. Ltd.

Suhana Safar Policy

Marga Bandhu Policy

Are you planning to travel? Do you have a travel insurance policy? Do you know how a travel insurance policy will help you? Interested to know why do you need it? Read on… A travel insurance policy provides you protection from the moment you depart for your our till your return back to your place of origin. It eases out any financial problem or other hassles you may encounter during your trip. Your travel agent may help you to get in touch with a company which provides travel insurance. Or, you may be proactive and research on your own- which company to go to and which policy or policies to opt for.

In India, it is advisable not to rely on a travel agent for linking you with a suitable company. Some travel agents themselves try to cover you in the packages they offer but these are not sufficient to meet all you needs during the crisis. The insurance companies in India provide customized solutions to all your travel needs. These policies do not punch a hole in your pocket. On the other hand their services are highly beneficial is ill luck strikes you. So, why take all the tension while you travel? Insure your travel instead.

The travel insurance policy is a type of general insurance policy. You can select a policy which suits you the best. Primarily, you need to keep in view (approximately) how many times you travel per year. If you travel frequently– separate insurance policies with every trip are sheer waste of hard earned money. In most of the policies you are insured for all your trips you take during the year. Thus, you can save money and yet travel safe. This is very economic for you if the travel bug bites you several times a year. If you loose money, are in short of cash, or loose your baggage- you will be compensated by your travel insurance policy. However, there is a limit of 120 days per year. If you travel more than that- a single policy may not be the right choice for you. You need to explore more options to insure your travels.

The travel insurance companies in India believe that people travel to rejuvenate themselves. They also feel that if the travelers are constantly worried about their safety, cash, baggage and so on- the fun of the trip is half spoilt. Once you insure your travel you need not miss out any fun on your travel worrying about your luggage. Once you settle on your policy you may need to pay a premium monthly, quarterly, half yearly, or one time. Then, you can take as many trips as you desire. You are safeguarded in case you meet with any accident, delay, mishap, loss or theft.

There are add-on facilities in the policies for your family members or dependents. In India, a maximum of four children below the age of 18 are entitled to get the benefits of travel insurance if they travel with an adult who is insured.

In the advanced nations also there are hazards like mugging, hijacking, theft, flight delays, hospitalization, and so on. There are anti-social elements spread globally to make your vacation a nightmare. Well, this will not be the case if you are meticulous enough and travel with a travel insurance policy.

The people of India are realizing the benefits of traveling to various destinations without tension. Therefore, the travel insurance industry in India is booming. Almost all the insurance companies are trying to overtake their rivals in expanding clientele in this segment. You have a plethora of travel policy options but you need to use your ingenuity to select the best one for you. It is not a difficult task once you are into action. The travel insurance companies of India will facilitate you to accomplish your voyage with good luck.

Travel Insurance Companies and Policies in India:

· Apollo DKV Insurance Co. Ltd.

Easy Travel- Family

Easy Travel- Individual

Easy Travel- Senior Citizen

Easy Travel- Annual Multi Trip

  • Bajaj Allianz General Insurance Co. Ltd.

Swadesh Yatra

Travel Companion

Travel Assist

Travel Asia

Travel Elite

  • Cholamandalam MS General Insurance Co. Ltd.

Chola Travel Insurance- Multi Trip

Chola Travel Insurnce- Individual

· HDFC ERGO General Insurance Co. Ltd

International Business Travel Policy

Domestic Travel Insurance

Annual multi-trip Business Travel Policy

  • ICICI Lombard General Insurance Co. Ltd.

Student Mediclaim Insurance

Domestic Travel Insurance

Travel Insurance

  • IFFCO TOKIO General Insurance Co. Ltd.

Travel Insurance

· National Insurance Co. Ltd.

Overseas Mediclaim

Baggage Policy

  • Reliance General Insurance Co. Ltd.

Reliance Trace Care Insurance- Asia

Reliance Travel Care Insurance- Student

Reliance Travel Care Insurance- Individual

Pravasi Bhartiya Bima

· Royal Sundaram Alliance Insurance Co. Ltd.

Travel Insurance

· Star Health & Allied Insurance Co. Ltd.

Travel Insurance- Ifamily

Travel Insurance- Individual

Travel Insurance- ICorporate

Travel Insurance- Istudent

· TATA AIG General Insurance Co. Ltd.

Asia Travel Guard

Domestic Travel Guard

Travel Guard

Student Guard

  • The New India Assurance Co. Ltd.

Baggage Insurance

Overseas Mediclaim Policy

· The Oriental Insurance Co. Ltd.

Suhana Safar Domestic Policy

Overseas Mediclaim Business and Holiday

Overseas Mediclaim Employemtn and Study

  • United India Insurance Co. Ltd.

Suhana Safar Policy

Marga Bandhu Policy

Overseas Mediclaim Business and Holiday

Baggage Policy

 

Overseas Mediclaim Business and Holiday

Baggage Policy

 

What is social media? The mid of the twentieth century saw keen interest amongst people for communication with the use of Phone Phreaking, Bulletin Board System and Commercial Online Service. Then the World Wide Web came into existence which paved way for the future favorite- Social Media. Social Media is a platform for interaction. Internet usage is essential to connect to any social site. The technologies used to facilitate the social media are not complex. These technologies turn communication to interactive dialogues. Users are allowed to create as well as exchange content. These contents are easy to publish. Business houses classify social media as a consumer generated media (CGM). Common threads run all way through the definitions. Technology and communication joins hands to co-create values. The foundations of Web 2.0 are commonly used.

The usage of social media in India is increasing at a mind-boggling rate. The social media sites popularly used in India are ‘Facebook’, ‘LinkedIn’, ‘Orkut’, YouTube’, ‘Blogger.com’ and ‘Twitter’. Techno-savvy professionals are using the social media for personal networking and talent hunting. The telecom, travel, consumer product and financial services use the social media in India more effectively compared to the other industries. A novel usage of social media in India was observed in 2009. This vehicle was used to influence voters

Current Patterns of Usages of the Social Media: The social media is gaining more and more popularity. In India, roughly 80 percent of the internet users consume this media for more than two hours per day. This is much higher than the usage rate of any other media in the country. The increase of the popularity of the social media is resulting in less usage time on all the other medias. Around 85 percent of the internet users visit the social networking sites. Almost 91 percent of the users of the social sites are hooked to the ‘Facebook’. Out of the total population of social site users approximately 35 percent are students. The youth of the age group 18 to 40 rely heavily on the social media.

Utilities of the Social Media: At present, the social sites are being used not only for communications at personal levels but also for professional purposes. Indian organizations are increasingly using the online social platforms to connect a dispersed workforce. Recruitments through social sites are also in vogue. While information technology (IT) firms are in the lead (mainly to foster communications), the consumer product makers are discovering the potential of social networking sites as brand promotion tools.

Advertising Via Social Sites: Currently, sophisticated online monitoring tools are available to enable the ‘Listen- Understand- Engage’ model. But, still most Indian companies use the social media as a broadcasting tool rather than using it as a participation tool. However, many companies are using this media to track talent, upgrade products or services, generate awareness, generate leads, increase sales and retain customers. The social media in India is a model-advertising vehicle for selected inventories. It facilitates advertising. Companies or individuals may purchase inventories on Cost-per-Mille (CPM) or Cost-per-Click (CPC) basis. Brand page or fan page creation facilities are available. Users may become fans of a particular brand. Users can join discussion groups. Companies can create their own pages and motivate users to remain connected to them by interesting contents and regular contests. The social media is generating huge success in the field of advertising. A recent example of such a success was the  popular campaign ‘Sunsilk Gang of Girls’.

Advertising via this channel (social networking) is generating huge sales. Currently, the social media follows the mode of two-way communication, even while advertising their products. They are also utilizing this media to reach out to elusive customers in multiple markets. There are two different methods in which advertising is carried out on the social sites. One is being present- where the advertising companies pay and buy space. The demographics of the users and the effective keywords are studied before utilizing the space in an effective manner. The second mode is more powerful and interesting. Here, customers endorse the brands. Referrals are always more effective than mere claims by the brands.

In India, the social media is more beneficial for reaching new customers and increasing the client base compared to maintaining rapport with the existing customers. This media increases the fan following for the brands. Companies are using this tool (especially for creating awareness).  Now-a-days, any careless mistake on the part of any organization can result in havoc for them. They need to take well-calculated steps.

The demographic details of the social media users in India indicate that the professionals earning above 10,000 rupees per month use the social media more than the others. So, the audience who can be targeted at via this media can be easily reached. The products and the services which should be advertised in the social media can be brain-stormed keeping the financial status of the social media users in mind. Students use the social networking sites in a high volume. Products and services intended for students can be effectively advertised in the social media. They may not have purchasing power, but if they are convinced of a product – they may seek help of their guardians to avail the same.

While advertising in the social sites the popularity of the sites in India or that particular region is of prime importance. Till the recent past ‘Orkut’ was the most popular social networking site in India. Now, ‘Facebook’ enjoys far more popularity than any other social site. Hence, it is advisable for advertisers that before trying out their luck in this media- they know more about the popular sites of the geographic location. In the world of internet, everything is changing very rapidly. Therefore, the strategies should be short-termed (at the most for six-months). The habits and choices of the users are dynamic, and are changing very fast in this new age. Orkut was the most popular site prior to the entry of the Facebook. The cool users in India quickly migrated to Facebook because it had more features, functionalities and was more happening!

These truths are to be noted by individuals, companies and advertising agencies if they are zealous to generate more revenue. Conventional wisdom of marketing states that a brand should be present where the users are.

There is a good news for brand enthusiasts who have appreciated the goodness of various Indian brands. We have launched favorite brand contest which involves intense competition between brands across various categories. It is time you vote for your favorite toothpaste, your favorite soap, the chocolate you enjoy the most, the ice creams you relish, the biscuit which is your favorite tea time snack  and so on.

How to enter the contest

  • Visit our page and click on “choose brand” icon to post your opinion as a tweet via your twitter account.
  • If you want to find out who is leading and who is lagging, then click on ‘view other’s opinions” .
  • If you can’t find your brand on the list, then you can also nominate a brand using “Nominate” button.
  • For any query regarding the contest, contact us at http://twitter.com/businessmoi

So what are you waiting for? Hurry up, vote for your favorite brand and do share our link http://bit.ly/duLwPL with your friends.